Sephora’s success is a result of many factors including a focus on personalization, innovation and a loyalty program that is so good that it has more than 30 million members.
For anyone who has tried to create a compelling customer experience they know it is not easy. But Starbucks has managed to do this across thousands of stores around the world.
As retailers struggle to drive traffic into their stores, experiential retail is heralded as a way to lure customers back Here are 12 proven case studies