Wendy’s Brilliant Twitter Strategy & Its Top 22 Best Tweets

Innovation comes in all forms and for Wendy’s it can put its Twitter strategy on a pedestal for others to emulate. Wendy’s has always prided itself on being different with its square patties and Frosties instead of milkshakes. Its Twitter strategy is also a point of differentiation. Wendy’s is internet famous for trolling its competitors, roasting enemies as well as friends and giving away food to deserving customers.

“We believe that people are coming to us today on social to be entertained. That’s the commitment we have to deliver on” says Carl Loredo, Wendy’s Chief Marketing Officer. “Twitter might be the way you talk to your brother, but as you think of Facebook it might be the way you talk to your mom … so there’s aspects of how far you go down the line,” Loredo says. “We have to be mindful of where are we, what’s the platform. Our voice on Twitter would not work in the world of Instagram.”

Wendy’s has shown that being the best is not just about the quality of your products but also the strength and virality of your message and it’s paying off. In 2022 Wendy’s was the fifth largest fast food chain in the United States with sales of $11.7 billion. The brand has also amassed a substantial following on Twitter with 3.8 million followers. The brand’s social media prowess has not gone unnoticed, in 2019 Wendy’s was named as the most innovative company in the social media category by Fast Company.

If you are trying to emulate Wendy’s strategy know that there isn’t just one worker bee posting and responding to tweets 24 hours a day. Instead in the past Wendy’s has said there is a team of five people that manage Wendy’s Twitter account. Some of the people are Wendy’s employees and others are from an agency. They are all empowered to tweet in the way they best see fit and as quickly as possible which makes sense as you can’t be a star on Twitter if there is a long bureaucratic process governing what is said in each and every tweet.

One of the biggest moves Wendy’s made on Twitter was when it took its account private in February of 2020. By doing that you have to be a follower or become a Wendy’s follower on Twitter to see any of the brand’s posts. Wendy’s then, while the account was still private, posted an offer to promote the launch of a new breakfast menu. The offer allowed customers to receive a free Baconator breakfast sandwich when they spent over $5 on DoorDash. The move created a lot of buzz for the campaign and of course attracted many new followers.

If you are trying to garner more social media buzz take a look at some of Wendy’s best tweets as a way to get started. But you may quickly realize that behind the jokes and witty banter is a team of very intelligent and savvy communicators.