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  • Strategy & Growth 213
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How Personalized Products and Services Increase Sales
How Personalized Products and Services Increase Sales

While many organizations are struggling to get personalization right, these organizations are on point

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Tricia McKinnonDecember 14, 2018Customer Experience
10 Tech Gadgets You Should Add to Your Holiday Wish List
10 Tech Gadgets You Should Add to Your Holiday Wish List

Looking for the perfect gift for yourself or a loved one? Here are ten tech gadgets that you should check out

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Tricia McKinnonDecember 10, 2018
7 Ways to Use Your New Smart Speaker
7 Ways to Use Your New Smart Speaker

The market for smart speakers is estimated to grow by 32% between 2017 and 2022

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Tricia McKinnonDecember 7, 2018Amazon
3 Books I Loved Reading in 2018
3 Books I Loved Reading in 2018

I read many books in 2018 and here are three of my favourites

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Tricia McKinnonDecember 7, 2018Book Recommendations
The Size 14+ Clothing Market: Underserved But in Demand
The Size 14+ Clothing Market: Underserved But in Demand

An underserved segment within retail is fashionable apparel for consumers who wear size 14 and higher

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Tricia McKinnonDecember 6, 2018Trends
3 Digital Trends in Retail To Watch For in 2019
3 Digital Trends in Retail To Watch For in 2019

Here are three digital trends you should pay attention to in 2019

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Tricia McKinnonDecember 5, 2018Trends
Why Facebook Opened Its First Pop-up Stores
Why Facebook Opened Its First Pop-up Stores

Facebook has made several attempts to move into eCommerce in the past with limited success

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Tricia McKinnonNovember 30, 2018eCommerce
Instagram Tries to Take on YouTube with Instagram TV
Instagram Tries to Take on YouTube with Instagram TV

As Instagram hit one billion users it provided a new way to connect with and acquire new users, Instagram TV

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Tricia McKinnonNovember 29, 2018
Why Fashion Nova & Everlane Are a Hit With Millennials
Why Fashion Nova & Everlane Are a Hit With Millennials

Fashion Nova and Everlane employ different strategies but have achieved success with millennials

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Tricia McKinnonNovember 19, 2018Millennials, Trends
3 Tech Products That Can Make Your Life Easier
3 Tech Products That Can Make Your Life Easier

Here are three products that show how technology can be used to make your life easier

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Tricia McKinnonNovember 16, 2018
How Tommy Hilfiger is Using AI to Improve the Design Process
How Tommy Hilfiger is Using AI to Improve the Design Process

The applications of artificial intelligence (AI) in the retail industry are only beginning to be realized

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Tricia McKinnonNovember 14, 2018Trends
Lessons Learned from Shopify’s Success Story
Lessons Learned from Shopify’s Success Story

Since the dot-com days Shopify is the first Canadian tech start-up with a billion-dollar valuation 

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Tricia McKinnonNovember 14, 2018eCommerce, Canada, Strategy & Growth
What My Ideal Shopping Experience Would Look Like
What My Ideal Shopping Experience Would Look Like

I decided to think about what a retail store would look like if I could have anything I wanted in it  

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Tricia McKinnonNovember 13, 2018
3 Books To Make You More Resilient
3 Books To Make You More Resilient

Here are recommendations for books than can make you more resilient and able to take on any challenge

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Tricia McKinnonNovember 13, 2018Book Recommendations
Have You Tried Visual Search?  Why Target is Betting On It
Have You Tried Visual Search? Why Target is Betting On It

It looks like the future of search is visual

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Tricia McKinnonNovember 9, 2018Trends
How Wayfair & Others Use Augmented Reality (AR) Apps to Boost Sales
How Wayfair & Others Use Augmented Reality (AR) Apps to Boost Sales

AR is a powerful tool for retailers which can help to reduce the friction that exists while online shopping 

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Tricia McKinnonNovember 1, 2018Customer Experience, eCommerce
How Sephora Used Chatbots to Compliment In-store Service
How Sephora Used Chatbots to Compliment In-store Service

Sephora was one of the early adopters of messaging bots

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Tricia McKinnonOctober 31, 2018
4 Keys to the Success of eCommerce Star ASOS
4 Keys to the Success of eCommerce Star ASOS

ASOS which stands for “as seen on screen” began as a small start-up of only three people in London in 2000

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Tricia McKinnonOctober 29, 2018eCommerce
Can Facebook Fix Its Teen Problem?
Can Facebook Fix Its Teen Problem?

Just two years ago 71% of teens said they use Facebook, now only half (51%) of teens say they use the platform

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Tricia McKinnonOctober 26, 2018
The Race for Instant Gratification in Retail – Who is Winning?
The Race for Instant Gratification in Retail – Who is Winning?

What’s the value of instant gratification? High, since retailers such as Amazon continue to reduce delivery times

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Tricia McKinnonOctober 23, 2018
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